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Sound Advertising

Tuesday, December 8th, 2015

Audio advertising is growing at a fast pace with more and more advertisers opting for audio classified ads. It’s no secret that a good sales headline makes all the difference in advertising and it’s no different when talking about great audio advertising. Professional voice talent and recognized studio engineers come together to create top quality audio advertising spots.

Interactive audio advertising is generating enormous interest within the advertising community.

Websites

At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users.

Most Audio networks “crawl” websites in its list of publishers, prior to placing a single ad, to determine the content of Ad best suited to the visitor based on the page content they are seeing while the Ad is playing. For example, your audio ads are placed on websites that users can relate too, such as sports drink ads, sportswear and sports gear on a NFL information websites.

Advertisers

Audio advertisements have gained national media attention from national mass-market advertisers, the Wall Street Investment Community and discussed in the Wall Street Journal. Currently this new online audio advertising provides advertisers with a new procedure to promote.

Not just for major advertisers, but small niche advertisers like local business can use audio ads for local and regional advertising too. Ads for audio content, such as pod casts or Internet radio stations, often use a “reservation” model, where advertisers reserve spots in audio streams for confirmed fees.

It’s possible that this reservation model may not maximize revenue for audio publishers because many advertisers don’t have the wherewithal to negotiate agreements for ad spots and don’t compete for them.

However, imagine an Ad Network where advertisers and publishers can interact, and pay-per-action type advertising becomes a possibility. A publisher would set upon criteria for advertisers to match, and the system would determine which ads to play based upon relevancy and price. Now, forward-thinking advertisers are recognizing that if it works on radio, it can work on streaming audio.

Advertisements

Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty.

In an effort to improve messaging, and gain audience attention, advertisers create branding moments that will resonate with target markets, and motivate audiences to purchase the advertised product or service, advertisers copy test their advertisements before releasing them to the public.

These short advertisements, allow the spoken words or most recognizable sounds to be presented to a visitor browsing the Internet. Another major advantage of radio advertising is that it is inexpensive to place and to produce, allowing small business owners to place advertisements on more than one station in a given market.

Changing Markets

However a relatively new company has recently been written about in the Wall Street Journal. This is a company that provides five second ‘radio station’ style advertisements played automatically to people browsing the Web when they visit a participating website. The advertisements are played immediately to the listener based on their geographical location… not on the location of the website being viewed.

In a sense the network is just like a radio station. A radio station broadcasts commercials through the speakers of a radio to people in their local area. This company broadcasts commercials to people in any local area (or nationwide or worldwide) through computer speakers.

For example, as a real estate agent, you could broadcast your message to 500 people per day in the North Palm Beach, FL area at a certain time on certain days. Or a restaurant owner from The City of London, England could advertise today’s lunch time menu to people that live in The City, between 10 o’clock and midday.

The company has grown enough to gain the attention of candidates running for President of the United States (among many other political campaigns), and political ads are scheduled run on participating websites across the Internet.

These short advertisements, known as “Adlets”, are now available to listeners over 30 million times a day on websites large and small, worldwide. Participating websites are scattered across the Internet giving advertisers a wide range of demographic exposure. When any Internet visitor hits one of their participating ad sponsored websites, the audio commercial starts playing instantly.

However there is a big difference from radio…

  1. The Advertiser can target…
  2. The Advertiser can choose the time and frequency that your ads play…
  3. The advertisement is played as soon as the visitor lands on the web site page, so the Advertiser has the undivided attention of the listener.

One of the best things about Internet audio advertising is that it doesn’t take up any of your website real estate.

With the massive reach established by their network of tens of millions of Website pages, online audio advertising is certain to become a staple in any advertising campaign, especially ones that target the ever-growing Internet population.

Book Ghostwriter on Google

Wednesday, July 15th, 2015

It can be a kind of dream, basing your entire book ghostwriting business on the World Wide Web (WWW) and the Internet, which is currently based in Switzerland halfway across the world from where I am, in the Pacific Northwest United States. Soon, I understand, we will need to start picking up on the Internet (or whatever it will be called) coming from much closer to us, in Japan. We are on the West Coast of the USA, so Japan’s Internet or WWW would be much closer to us, if I’m not sadly mistaken.

I believe once they have their network up and running, it would be doing the right thing for me to purchase either a Toshiba or an Apple (our local Pacific NW company, based in Seattle and our Silicon Valley) MacBook or Macintosh notebook of some kind. I prefer working with notebook computers, not handhelds. I’m in my 50s and using tiny little machines is not my style. Like James Michener, who used a manual typewriter to work on all of his books, up until his 90s, I prefer to use whatever I can handle. But unlike him, I can use handhelds and smart cell phones for certain tasks. Just not to compose or edit book manuscripts or writing and editing projects. I far prefer using a desktop, and I still have a recent Hewlett Packard I will probably keep on using, as well as my HP notebook, up until when I go ahead and purchase a new Toshiba or Apple, or potentially a Dell or other American based machine.

When I call myself “book ghostwriter on Google,” I am referring to my search engine optimization, which currently entails gathering up backlinks and social network listings and links back to my main business website – which I now have several thousand backlinks coming from related sites pointing to it, including those on China’s large search engine, Baidu. I am listed first (in English, not necessarily in Chinese) under book ghostwriter and book ghost writer. I find that wonderful, but have not gotten lots of business from the English speaking writers and users of China, or whoever it is who uses Baidu. Not yet.

I am very on top of some search keywords on MSN and Yahoo, and I used to have dozens of wonderful #1 to #3 standings on Google under scads and scads of keywords. But since I streamlined things and made several website revisions, including hiring someone to take over and work on and build our new website, and some rebranding issues, and not running everything myself… I lost a lot of my standings on Google. The Penguin Panda updates revised everything, and I lost most of my keyword standings, which I am slowly reassembling over time. Since I am nearing retirement age, it is entirely up to me to decide whether or not to struggle hard enough to regain my keywords list, and be up high enough (first page results, #1 to #5 and no further down the lists) to rate enough clientele coming in to continue my business.

All in all, my social network contacts, other methods of finding business such as word of mouth circulating from prior clients and social networks again, etc. are helping me far more than mere search engine listings, even those on Google, the primary search engine on the face of the planet. Well, Baidu will assume greater importance over the years, as the Japanese Internet (whatever it will be called) assumes greater prominence. Whether or not it will take over from the European Internet based in Switzerland, I do not know.

Nobody knows about this in depth just yet. I am thinking, it will be wiser for me here in Washington State to jump on the Japanese Net as soon as it becomes necessary for me to do so. I use Comcast cable services where I live, and at work too, and it is a good, working secure service with fabulous uptime. I use an adequate anti-virus, and even Neo-Nazis haven’t been able to slow me down. I have no problems with interruptions in service, whatsoever. Every such problem, such as an occasional virus, Trojan or heuristics issues, I have the needed equipment to tackle, I have everything backed up, etc. I use flash drives, external drives, the Internet free backup services, extra copies of all my work… the possibilities for protection are endless. I have three different firewalls running on my main machines. More protection than Fort Knox, the Mafia, Russia, whoever hasn’t been able to crack my equipment.

So… I’m still a book ghostwriter on Google. Back when my business was running well, my website had a topmost net worth of $50,000+ USD. It gradually, due to the Google Penguin Panda stuff problems and refiguring, went down to $35,000. And due to my streamlining things and recreating my website schemas, it finally dropped down all the way to only $5,000 or less in worth. Over time, due to my coming back up to snuff, using word of mouth, website revisions, linking revisions, and social network strategies involving more listings and getting my own books published and out, after years of not having any of my own published books available… our main business website is now up to a value of $10,000 for the URL alone.

Strategically, that makes more sense than it having been worth even $35,000 before. The website is slowly going obsolete on the Internet as a major business method, being replaced by social networks and business sites that list your business instead of you needing to run a website or sites. I used to have a dozen linked websites; now I only have three. Two of them are my main business sites, one a regular WordPress site and the other a blog site on WordPress as well. I miss having total control, but it is working for my and the business. Which entails sending book and other ghostwriting and editing work out to various people on my list. I started in 2003 as a simple book ghostwriter on Google, and I branched out from there to over 5,000 people I can now contact and give work assignments to, who pay me 15% out of whatever they make. I’m no millionaire, but am presently making a comfortable living.