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Archive for July, 2015

Email Marketing Is Essential for Growth

Wednesday, July 22nd, 2015

The rise of mobile technology has only made this method of contact more effective, as users can check their email from any location at any time. Email notifications are often tied to phones, immediately alerting users when they have a new message.

Establishing a customer audience through email marketing is one of the most valuable ways for businesses to increase their reach. Companies can collect email addresses through a blog, on a website’s form, as part of a request for a quote, or a number of other means. Once this list of emails has been collected, it becomes one of a business’s most valuable assets.

Part of the success of email marketing centers around the certainty of delivery. Unlike social media, you know that an email blast will be delivered to a an account. Although it may not be opened, this offers a much higher possibility of being read than Facebook or Twitter, where a news feed can simply scroll past an ad or post.

Email marketing also offers unique options and possibilities in contrast to other forms of marketing. Businesses are able to target specific demographics, regions, and audiences while simultaneously tracking how many recipients open the email and how many follow through with its contents. This yields a host of valuable information that can be used across other marketing areas.

The crowning achievement of email marketing is its cost. Compared to social media advertising, PPC, printed advertising, and other types of marketing, the cost of email marketing can be significantly less expensive. For such a targeted marketing effort, the price of creating an email newsletter and sending it to your mailing list is well worth the investment.

Even customers tend to prefer email, as it allows them to request news, offers, and information from businesses that they are genuinely interested in on their own time. Research shows that almost 70% of US internet users say that email is their preferred method of communicating with business.

While pursuing multiple avenues of marketing is still central to the most effective campaigns, it’s important not to get bedazzled by the new possibilities offered by social media marketing and forget the continuing benefits of email advertising. Scheduling regular emails blasts has helped many businesses to maintain consistent contact and increase their audience base of potential customers.

Quickly Establish New Credit

Wednesday, July 15th, 2015

If the borrower does not have an established payment history, the loan may be denied due to lack of or insufficient credit. The following sources could be used to establish your credit history and generate acceptable scores to obtain a mortgage.

• Secure Credit Cards – This type of card is offered by large banks (available online), local banks, and credit unions. A secure card usually requires a $300 to $500 deposit to open an account. The servicers of the secure card will report the payment activity to the credit bureaus just like a standard credit card. This is a great way to obtain new credit. The last thing you want to do is apply at numerous lending institutions and pile up inquiries (which will lower your scores). You may need a co-signer if your credit scores are below 500. After six months of on-time payments with a secure card, ask the lender to upgrade your secure card to a standard card. When the card is upgraded to a standard card, ask for the credit limit to be increased. This will give you more room to keep your balance under thirty percent of the available limit, thereby maximizing your potential scores.

• Department Store Cards – These are a good place to establish credit, because they’re usually easier to qualify for. Pay your balance in full and on-time each month and then try applying for a regular bank credit card in six to twelve months.

• Authorized User Loans and Cards – If you are unable to open a secure card, look into becoming an authorized user with a relative. They may qualify for the loan or credit card and add your name as an authorized user. You can use the card, make the payments, and have the payments reported to your credit report. Just remember, the payment activity will also be reported on your relative’s credit report.

Once you have established credit, it is important that the balances on revolving cards are kept below 30% of the cards available limit. This will help maximize the credit scores. Make sure that all the payments are paid on-time. It is important to limit your inquiries for new loans or cards. When shopping for a new credit card, installment, or auto loan, research the requirements first. If you do not qualify for the loan, go to another lending institution. The last thing you want to do is lose points from credit pulls (inquiries). A large portion of your scores are calculated from your use of revolving credit, so while you are establishing new credit it is important that you do not close any existing cards. If you do so, you will be reducing your long-term available credit and likely lowering your credit scores. Usually, the credit bureaus will not differentiate between a credit card closed by the consumer or the creditor.